Welsh born Singer-songwriter Jay James burst onto the music scene in the summer of 2012 having written & featured on the song “Fly” by Cinematic. Labelled as a ‘Summer Anthem’ and championed by Radio 1 DJ’s Annie Mac & Trevor Nelson the song was released on Black Butter Records (home to Rudimental, Clean Bandit & Jess Glyne).

His debut single ‘Long may they Roll’ hit the No2 spot in the Radio 1 RnB charts and featured remixes by Naughty boy, Gorgon City’s Matt ‘Rack N Ruin’ and Jake Gosling (Ed Sheeran). The debut Album ‘Play it by Heart’ released on Decca Records, Universal featured written collaborations with the likes of John Legend, ’The Roots’ (James Poyser), super producer Malay (Sam Smith, Frank Ocean) and Soul Legend Booker T. Jones.

The foundations of a bright future in Soul music were furthered with a feature on ‘Broken Heart’ alongside friend and mentor, Booker T Jones (Grammy Lifetime Award Achiever) the song taken from the Album ‘Sound The Alarm’ which also featured the likes of Anthony Hamilton, Gary Clarke Jnr and Estelle ended up being the single and ‘Broken Heart’ went on to become Booker’s biggest UK radio hit since ‘Green Onions’ (Booker T & The MG’s) and hit the No1 spot on BBC Radio 2’s A-List and remained in the Top 20 UK Airplay charts for a twelve weeks.

Jay became wider and more commercially known following an appearance on the X Factor (Season 11). As Simon Cowell’s self confessed ‘favourite to win’ Jay went on to tour the UK & Ireland but with desires to make music and step away from the hungry lights of a short lived fame, It’s fair to say Jay would admit to feeling and always having felt more at home, creating and songwriting in late night studio sessions or ‘walking the dog’ rather than appearing and ‘walking down red carpets’ or attending celebrity parties.

Since that moment and during a long break to refocus on a music, Jay discovered a passion for broadcasting, and in reconnecting with his Military roots through Forces Radio, BFBS (British Forces Broadcasting Service) he did just that, once a former Royal Navy Warfare Specialist who had respectfully served 10 years, Jay now co-presents a Music Show 3 times a week to armed forces personnel, their families and forces fans to 27 Countries around the World.

From playing music out on air to regularly writing and creating, new music confirmed in 2018 alongside a UK tour as special guest to RnB Legend, Alexander O’Neal throughout April 2018.



Jay is a former Royal Navy Warfare Specialist turned Physical Trainer from Saundersfoot, Pembrokeshire in South West Wales. After joining the Military from the tender age of 16, as his reports show, Jay was often described as ‘exceptional’ and from being tipped for early promotions at nearly every stage of his career, It’s also noted he was considered by many superior officer a ’Model’ Military rating and ‘Inspirational leader’ and after being nominated for an award for ‘outstanding contribution towards the Royal Navy Physical Training branch’. Jay was fore-filling every bit of his potential and personal ambition within the Forces.




During that respectful 10 years of service, Jay was involved in many campaigns, namely the Afghan conflict and National Fire strikes, served on ships HMS Nottingham, HMS Gloucester, HMS Tyne & Mersey, the Commando Helicopter Force (CHF) and many shore establishments throughout his time before becoming injured playing representative Rugby League and decided whilst on sick leave to learn a guitar purchased as a light hearted, drunken joke months previous. This was the life changing moment that a childhood dream of serving 22 years within Her Majesty’s military was to change and a completely unpredicted, unprecedented new life plan in Music was to uncover itself.



After years of graft and the successful independent release of a self penned track, Jay was scouted & signed as an ‘Artist’ to DECCA Records, Universal and with a clear talent of expressing his hard hitting fiery heart into song as a ’Songwriter’ to Bug Music, Sony BMG.

At that point, Jay became the ‘First Ever & Only’ Musician to become a ‘Royal Navy Role Model’ and be awarded a Career Sabbatical to pursue his new ambitions & promise.

Jay went on to release the ‘critically acclaimed’  debut album Play It By Heart  featuring written collaborations with John Legend , Booker T Jones, Naughty boy and super producer Malay (Frank Ocean, Zayn Malik), his debut single ‘Long may they Roll’  hit the No2 spot in the Radio 1 RnB charts.

Jay also wrote & featured on the songs “Fly” by Cinematic, released on Black Butter Records  (home to Rudimental, Gorgon City and Clean Bandit) which Radio 1’s Annie Mac & Trevor Nelson described as a ‘Summer Anthem’  and on ‘Broken Heart’  by Grammy Lifetime Award Achiever Booker T Jones. The song taken from the Album ‘Sound The Alarm’  featuring the likes of Anthony Hamilton, Gary Clarke Jnr and Estelle became Booker’s biggest UK radio hit since ‘Green Onions’ which went on to hit the No1 spot on BBC Radio 2’s A-List & remained play listed in the Top 20 Radio Airplay charts for a huge six weeks.



Booker, whom also mentored Jay also sought to introduce his voice to current US President, Barak Obama whom followed Jay on Twitter after hearing & receiving a personal copy at The Annual ‘In Performance at The White House’ Show in 2013. Booker also introduced Jay to Soul Legend Bill Withers, whom watched Jay perform LIVE at The El Rey Theatre in Hollywood LA for his US National TV debut. After a lengthy chat with Jay, the once US Navy Servicemen & Soul Singer himself bid farewell with the words ‘You can really sing boy! keep it up!’.

After the performance, Bill Withers, Jay James & Anthony Hamilton at the El Rey Theatre in Hollywood LA, June 2013.


Jay has made acquaintances and fans with some of the biggest names in music from Bill Withers, Justin Timberlake, Timberland, One Direction, even US President Barak Obama who is amongst the many admirers of his voice & talents.



A highly creative, entrepreneurial and commercially driven young professional, to compliment an exciting continued Career in Music, Jay is also a Presenter & Broadcaster.

Currently presenting a GLOBAL Show on Forces Radio, BFBS (British Forces Broadcasting Service). ‘The BIG Show’ airs every Tuesday, Wednesday & Friday 4-7pm UK time and broadcasts to 24+ Countries around the World, It’s approximated listenership is around 16 Million people per month, made up from Armed Forces personnel, families, dependants and forces supporters. ‘The Big Friday Show’ which was initially hosted once a week by Jay & co-presenter Hal Stewart made some what of the impact on the Forces Radio World, after airing just 2 weeks, a twitter campaign was started from fans who fiercely demanded to hear ‘#MoreJay’. Within weeks ‘The Big Show’ was created, broadcasting three times a week across the BFBS Global Network.

With his charming and charismatic personality, outside of his music career, Jay is known as a multi-talented, engaging character who would be a fantastic choice for a wide variety of media opportunities and Events. An Incredibly experienced and competent Presenter, Host and Entertainer, to name a few Jay has presented Awards for BAFTA (Childrens Bafta Awards 2015), for Royalty (House of Commons, House of Lords Annual Gala 2015), performed at Twickenham Stadium in front of 81,000 people (Army v Navy Rugby 2015), BBC Wales Euro’s Football Concert with the National Orchestra of Wales (2016), F1 Silverstone (2016), given Inspirational Talks to Schools, Colleges and University’s, not to mention appeared at countless charity evenings


A highly creative, entrepreneurial and commercially driven young professional. Jay also runs his own successful media company alongside wife Victoria who runs Women’s Lifestyle & Culture site Miss Independent Woman.com. From inspirational leadership skills and exceptional interpersonal skills, deriving from a unique career history and ethics from 10 years military service, Jay has spent the last 10 years working within the commercial, music & entertainment industry, collaborating with and for some of the world’s most respected artists, producers, media professionals, brands, TV & Radio production companies.

(Names include: Simon Cowell, John Legend, Booker T Jones , The Jonas Brothers, Sony, ITV, BBC, Mercedes, Reiss and Nike.)

In 2012 Jay wrote & created ‘Heads Vs Hearts’ a short Music Film trilogy based around the idea of ‘music telling the story’. It contained music written and performed by Jay James and self produced and co-directed with US music video producer Dave Wilson (Frank Ocean, YelaWolf).




Twitter: – www.twitter.com/jayjames (212,000+ Followers)

Facebook: – www.facebook.com/jayjamesofficial (95,000+ Reach)

Instagram: – www.instagram.com/jayjames (95,900+ Followers)

Youtube: – Search ‘Jay James / Jay James Picton’ (35 Million+ Views)


Self BBC 2 – Wales National Orchestra Concert

Self BBC One Match of The Day

Self Sky Sports Army V Navy Rugby Performance

Self Sky Sports 1,2 & 3 (Numerous) British Celebrity Par 3

Self This Morning (Numerous) ITV

Self Lorraine (Numerous) ITV

Self AXS America AXS

Self The Wright Stuff Channel 5

Finalist XFACTOR (Numerous / 14 weeks) 2014 ITV / ITV 2

Self Good Morning Britain (Numerous) ITV

Self Good Morning America ABC



Self XFACTOR LIVE TOUR 2015 Syco Entertainment

Self Simply Red Live Nation

Self Rebecca Ferguson CAA / Live Nation

Self Jessie J CAA / Live Nation /SJM


Self ALBUM DEAL ‘Play It By Heart’ Decca Records, Universal

Feature Single ‘FLY’ Black Butter Records

Feature Single/Album ‘Broken Heart’ Stax Records


Having received the highest of accolades from some of the biggest names in the World of Music & Entertainment. Jay gained his raise to commercial fame as Simon Cowells predicted winner as a finalist on the 11th Series of The X Factor. Having been featured in the Top 10 of Heat/FHM’s Magazine’s Annual ‘Top 100 Hottest Men in the World’ & 3rd hottest man in Wales. Jay is a highly creative, multi-talented, engaging character who would be afantastic choice for a wide variety of media opportunities and Events. An Incredibly experienced and competent Performer, Presenter, Host and Inspirational Speaker, Jay’s good looks, combined with a well respected Military background also make him a perfect choice for any brand endorsement opportunities and events. For any Information on bookings, please contact: janet@theflyunited.com.