Jay James proves Saundersfoot New Year’s Day Dip has the X Factor

02 Jan Jay James proves Saundersfoot New Year’s Day Dip has the X Factor

A homecoming to remember for our Jay!

He is used to having thousands of fans screaming at him, so Jay James probably wasn’t fazed by attending the Saundersfoot New Year’s Day Dip.

The Pembrokeshire-based X Factor contesant was there to launch the event for the 31st year, seeing 8,000 spectators & 1,521 fancy-dressed swimmers launch themselves in the icy cold waters of the West Wales coast.

For the second year, Jay started the swim which took place alongside a mascot race, made up of well-known local mascots, prior to the main event with Danny Dog of Heatherton Country Sports Park lifting the prestigious Superfast Cymru Trophy.

Afterwards he put a heartfelt message on Instagram along with a snap from the event and a selfie with the event’s official mascot Charlie Shivers: “We made history in our hometown today… lush to finally come home!! and massive love & thanks to the thousands who came out & supported [it] …another amazing year!!!… Happy 2015! x”

Jay, who grew up in Saundersfoot and is deeply proud of the village, gave the countdown and signal the start of this legendary local event where hundreds of swimmers brave the icy waters to raise money for charitable and worthy causes.


He’s taken part in the event himself many times, he says.

“I grew up with the Saundersfoot New Year’s Day Swim being a yearly tradition and to be able to come back and launch it is a huge honour and a privilege. I urge everyone to donate as the money raised goes towards some fantastic causes and local charities that really make a difference.”

The swimmers were sent on their way to the waves with a firework launch, courtesy of Westcoast Fireworks.


Over its history, the swim has raised over £500,000 pounds. Last year’s swim alone raised over £37,000 pounds for 50 charitable and worthwhile causes.

#ONEVILLAGE – Jay catches up with mates from his local football team, Saundersfoot FC, taking part in the festivities.



  1.  1st swim in 1984 – 17 swimmers.  Started in order to raise funds for local medical centre and football changing rooms.  It was intended to be a one off.
  2.  Raised over £500,00.
  3.  Last year raised £37,505, benefitting 50 charitable and worthwhile causes.
  4.  Numerous celebrities have worn the infamous NYDS shirt.

For further information, pictures, videos, saftey advice or on how to get involved next year with the event, view the swim’s website – www.saundersfootnyds.co.uk

Credits: Wales Online (Editorial) @WalesOnline/ Gareth Davies (Photography) @gdptenby